Well, if you would’ve told me I’d be still hosting a podcast since curating the idea in March of 2016, I wouldn’t have believed you. Since the release of our first podcast episode, we’ve released 54 other episodes.
Our podcast didn’t launch until late October even though we had the idea for the podcast in March and started recording in June. If something could go wrong, it did. From guests not showing up to our call recording software not working, I’m amazed that I’ve continued with the podcast.
We weren’t able to release our first couple of interviews we did because they were that terrible. When we had Jon Gordon come onto our show, we completely messed up our intro. Jon was nice enough to tell us what to say… so embarrassing! Luckily, Jon agreed to come back onto our podcast for an interview in May.
Even with the highs and lows, I wouldn’t trade it for the world. Being a podcast host has been an incredible journey and I’ve learned a ton since the release of our first episode.
When I first started, my vision was to just make it through the episode. Now it’s impacting the world.
If I could see what I see now when I first started, I would’ve started our podcast sooner. I’ve learned a lot since releasing over 50 podcast episodes.
As you grow older people will tell you, “It’s not what you know, but rather who you know.” I never understood that statement until I started our podcast. Since starting the podcast that statement couldn’t be any truer.
There have been multiple times when I’ve reached out try to get a guest on our show and they never responded.
I wanted to get Jules Schroeder onto our show because I thought she had an amazing story and could share it with our audience. I reached out to her but never heard back.
Two months ago, I had Amanda Rivera on our show. When I was curating the notes and questions for our show, I noticed that Amanda was good friends with Jules. Our interview went well, and I asked Amanda if she’d be able to get Jules to come onto our show.
A few days later, Amanda connected me with Jules through a Facebook message. In Mid-May, I’m scheduled to speak with Jules. That never would’ve happened if I didn’t make a connection through Amanda.
The only connection I’ve ever had for our show was with Alex Morton. My brother worked for a Network Marketing company for a while called LifeVantage. He became friends with someone named Elan. Elan was one of Alex’s friends. I hopped on a call with Elan and mentioned to him I was starting a podcast and he put me with Alex in a group chat. Besides Alex, I’ve had to make all our other connections through the podcast.
When you have a guest on your podcast, at the end of the interview you’ll want to ask them if they know of anyone who they think would like to come onto the show. If you know they’re friends with someone, you can ask for that specific friend to be on the show.
When you start out podcasting, you will reach out to guests yourself. This can be time-consuming at the start. But over time, your guests will help you get guests.
I had Andria Schultz on our podcast, set to be released May 15 and she’s referred tons of people to me. This includes one of our latest episodes with Kevin and Devona Stimpson. All it takes is a few great podcast guests to help you out immensely.
Through the guests I’ve had on our podcast, I’m backlogged with episodes through August. That means if I have someone new on our podcast, their episode won’t be released until September. This is only one power of many that come from making connections.
Another powerful aspect of making connections is joint ventures. With joint ventures, you can leverage your guests and your following and help each other out.
We had Michael Carbone on our show in episode 4. Michael has a course that teaches people how to create an online course in a weekend.
He was hosting a private webinar for the Become The Lion community.
We’d drive traffic to have people sign up for that webinar through our email list and social media following.
At the end of the webinar, Michael would promote his online course in a weekend. Anyone who purchased the course we’d split the profits as 50/50.
All we had to was drive traffic to the webinar and Michael did the heavy lifting with the webinar.
It was a win for everyone. Michael has a new audience to sell to and an increase in his email list. Our audience learns about a great product they can purchase. We generate revenue for our brand.
When you have a guest on your podcast that has a product, especially a course, you should ask them to see if they’d be interested in doing a joint venture.
When you do a joint venture with your guest, you can create substantial amounts of revenue for your brand.
More than anything else, some of the guests you have on your podcast will become lifelong friends.
You Don’t Know Everything
I will not lie, I’ve been egotistical. Sometimes I need a slap in the face to bring me back to earth. This is exactly what some of our guests do when I interview them.
No matter who I’m interviewing for our show, I always learn something new. Even if I think I know it all, our guests will prove me wrong.
I had read the book, Dotcom Secrets by Russell Brunson. I recommend the book if you want to take your business to the next level.
For a podcast episode, I was interviewing Rachel Pederson. When talking to Rachel she described an invisible funnel which Russell mentions in his book but is a complex process. I thought I knew how to create an invisible funnel until I interviewed Rachel.
There have been times when I was talking to a guest and I thought I knew everything on the subject. Then they tell me something new.
When you create a podcast, it will help keep your ego in check.
I’ve become much more attentive as a podcast host and try to learn as much as I can from our guests.
People Want To Help You
Newsflash, people don’t want to see you fail. Well, most people don’t want to see you fail.
When you’re starting a podcast, it can be intimidating reaching out to guests to come onto your show if you don’t have any interviews done. If you tell the person you’re new, they’ll most likely be happy to help you.
Jon Gordon was our second interview we did when we messed up. He understood we were new.
When you have a guest on your show, they know how much they can help you out by leveraging their audience. When you release a podcast episode, most of the time the other person will share your episode with their audience.
At the end of your interview with your guest, you can ask them if they can recommend anyone for your show. They will be happy to refer guests to your show.
Through your interview, you can ask your guest for constructive feedback on how you can get better.
You will need help with your podcast and your guests and those around you will be more than happy to help if you just ask.
Become A Better Public Speaker
When I first interviewed guests for our podcast, I’d become tense right before the episode. My anxiety would be at a high.
Through the course of my childhood and into high school, I’d been seeing a therapist for anxiety on and off. To talk to a random stranger whom I’ve never met before sent my anxiety levels through the roof. Over time however, I’ve been much calmer. The interviews are now a part of my life.
How do I know I became a better public speaker? Last year, I gave a speech to my high school. When I stood in front of the audience, I could feel my stomach fluttering. I don’t remember one minute of that speech and I was thankful when it was over.
This past year at school, I took a public speaking course. I noticed something different this time, I was no longer nervous when giving a speech. When I’d give my speeches during that class, I could speech with a vigor of passion and no longer had the fear of public speaking.
After conducting over 50 interviews, speaking to others becomes easier. Podcasting will give you the needed confidence to get over any fears you have of public speaking.
Since starting our podcast and becoming a better public speaker, I’m able to speak in a natural and normal flow. When you start your podcast, you’ll become a proficient speaker.
How To Overcome Resistance
When you start your podcast, it’s normal you don’t want to do it. This is just resistance speaking. When you’re trying to achieve anything big in your life, you will feel resistance.
Before each episode, I’d feel a resistance and want to cancel the interview with the guest. This still happens from time to time but I’m able to overcome it.
The hardest part of anything is getting started. I learned once you start, everything becomes easier.
You may say to yourself that you’ve never been a host or talked to a guest, but none of this matters. Everyone has to start somewhere.
Everyone wakes up with the feeling they don’t want to work sometimes. It’s just normal. Your goal is to push through that resistance. From starting our podcast, I’ve been able to fight off resistance easier.
We’re All Human
Resistance brings us into the last part of what I’ve learned since releasing over 50 podcast episodes. With resistance, I want you to understand that we’re all human.
When starting the podcast, I thought I had to be perfect. This was quite the contrary. Because no one is ever perfect.
As a first time entrepreneur and with the guests I had on our show, I’d put them on a pedestal. I thought they were better than me and this would intimidate me when I’d have them on my show. Over time, I realized that those who are successful are like you and I. They have a desire to help others and change the world.
There’s never a reason to put your guests on a pedestal. Just remember that they were once you.
What’s your favorite podcast? Let us know in the comments!
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